The Step-by-Step Guide to Acquiring Sponsors

12 Step Approach to Sponsorships

This book is designed to help you learn how to get sponsorship funding for your programs, events, and activities. The inspiration to write this book was to educate and save people valuable time, energy, and frustration in acquiring sponsors for programs, events, and activities. In this book, I share information to “crack the code” so that you can achieve the same results as many who have learned and applied these principles. The process for winning sponsorships includes how to:

  1. Identify the best companies to target for your program;
  2. Develop and deliver a compelling proposal;
  3. Negotiate to get to the “yes”;
  4. Capture and present the right measurements, and
  5. Maintain proper and productive relationships for future sponsorship opportunities, and much more.


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