By Lynn F. Austin
Press Interview Fundamentals (PIF) is a must-have guide that prepares you or your clients for everything you need to effectively conduct television, digital, and print media interviews.
In this book, you’ll get essential media-training information and insight that prepared you to master the art of giving interviews and avoid the embarrassing “gotcha” moment.
Key topics to help you in mastering interview techniques include Style and Substance; Things to Consider; Crafting the Message; Presentation; Getting Back to Message and Putting Words in Your Mouth. These basic topics position you to succeed.
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