Have you ever wondered if AI could be the key to unlocking your leadership potential? Imagine having a tool at your disposal that helps you make smarter, faster, and more strategic decisions, all while freeing up your time for what matters. Sounds promising, right?
That’s exactly what many CEOs are exploring with generative AI (Gen AI). This technology is already shaping the future of business. But before we get carried away, it’s important to ask: How much can we truly rely on AI in the boardroom? And where does it truly excel? Let’s break it down.
In a recent Harvard Business Review article, authors Graham Kenny, Marek Kowalkiewicz, and Kim Oosthuizen discuss how CEOs are using Gen AI to sharpen their strategic planning and overcome personal biases. While AI can broaden perspectives and stimulate fresh ideas, it has its limits. Human expertise remains critical for making those final, game-changing decisions.
Ways CEOs Are Using Gen AI Right Now
Overcoming Blind Spots: Have you ever felt like your team keeps circling the same ideas? That’s because we often rely on our past experiences and industry knowledge, which can limit our thinking. Gen AI offers a solution. Take Keith, a CEO in agricultural research. His strategy team was stuck in their usual frame of reference, but with AI’s help, they discovered new key issues like technological advancements and regulatory shifts (Soni et al., 2020). However, the AI missed a few critical factors like branch locations and pricing—showing that while AI can enhance our thinking, it isn’t a perfect substitute for human insight.
Thinking Beyond the Box: Picture Angeline, CEO of a cemetery and crematorium, leading her team through long-term scenario planning. Gen AI gave them some fascinating, even humorous, suggestions—like launching cremated remains into space! While these far-fetched ideas sparked creativity, more grounded AI-generated concepts, such as multi-story burials and memorial forests, offered real, future-focused solutions (Dwivedi et al., 2021). AI doesn’t just repeat what you already know—it pushes the boundaries of your imagination.
Spotting Emerging Trends: In the fast-changing business world, staying ahead of the competition means spotting trends before they fully materialize. When Angeline’s team used Gen AI to review industry trends, it uncovered some surprising insights, like the growing mental health needs of grieving families and shifting demographics. These insights weren’t initially on their radar, but they became key considerations in shaping their strategy.
Why Gen AI is Only a Piece of the Puzzle
It’s easy to get caught up in the excitement of AI, but let’s keep things in perspective. AI can’t predict the future. It can only analyze past data. For example, Keith wanted AI to forecast future demand for his services, but the tool fell short because it couldn’t see beyond historical patterns. AI’s role is to help leaders think creatively and consider new perspectives, but ultimately, human judgment is what drives true strategic decisions.
Four Practical Tips for Using Gen AI in Your Strategic Planning
1. Use AI to Push Your Thinking: Let AI challenge your assumptions. It can introduce ideas you might not have considered, helping your team think outside the box.
2. Iterate and Explore: Don’t rely on just one AI output. Regenerate responses or ask for more ideas to see the full spectrum of possibilities AI can offer.
3. Combine AI with Human Expertise: AI’s insights are valuable, but they aren’t all-knowing. Use your team’s knowledge and experience to supplement AI’s suggestions, especially when it comes to company-specific details.
4. Balance Innovation with Practicality: AI will sometimes give you ideas that seem unrealistic or far-fetched. While it’s important to stay open to innovative solutions, make sure they’re grounded in practicality.
Generative AI is revolutionizing the way CEOs think about strategy, but it’s not the silver bullet some might hope for. By combining AI’s capacity to generate fresh ideas with human intuition and expertise, leaders can create more robust, forward-thinking plans. Remember, the power of AI lies in its ability to push boundaries, but the true strength of leadership comes from knowing when to follow—and when to lead.
Betting on Leadership Strategic Planning and Gen AI Readiness
Betting on Gen AI in strategic planning can help leaders push beyond traditional thinking, allowing for creative and out-of-the-box solutions. But are you willing to let AI challenge the way you approach decision-making and strategy? Through our Inspiration Moments, we provide coaching and guidance to help you make meaningful choices that enrich your life and foster personal growth. If today’s discussion on Gen AI’s role in strategic planning resonated with you, I invite you to visit my website for articles on this and other life-enriching topics of growth, development, and purpose. While you’re there, check out our newsletter and other resources. You can find it all at www.bettingonme.com. Stay mindful and focused, remembering that every great change starts with a single step.
Thanks for allowing me to join you on this journey. Until next time, keep thriving and believing that ‘Life happens for you, not to you, to live your purpose.’
Respectfully,
Lynn “Coach” Austin
References
Dwivedi, Y. K., Hughes, D. L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., … & Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002
Kenny, G., Kowalkiewicz, M., & Oosthuizen, K. (2024, September 11). How CEOs Are Using Gen AI for Strategic Planning. Harvard Business Review. https://hbr.org/2024/09/how-ceos-are-using-gen-ai-for-strategic-planning
Soni, N., Sharma, E. K., Singh, N., & Kapoor, A. (2020). Artificial intelligence in business: From research and innovation to market deployment. Procedia Computer Science, 167, 2200-2210. https://doi.org/10.1016/j.procs.2020.03.272
About
Lynn F. Austin is an author, speaker, and educator dedicated to helping others achieve their highest potential. With a strong foundation in faith, Lynn combines her expertise in business with her passion for growth and development. Her extensive experience in leadership, education, and innovative strategies makes her a skilled and versatile speaker, consultant, and executive coach.
As a sought-after speaker, Lynn shares her insights and experiences at schools, conferences, and workshops. As the author of The Newman Tales children’s book series and other business, motivational, and faith-based books, Coach Austin motivates and inspires growth, development, and purposeful living with her clients. Follow Lynn’s “life happens for me (not to me) to live my purpose” journey of faith, growth, and inspiration.